Outpost · Activities
From road to trail
Road running, trail running, and triathlon. The brands behind the shoes, apparel, and gear for every kind of run.
711 brands
- 226ERS — Endurance gels, bars and drink mixes from Alcoy, named for the Ironman distance
- 262 — Pocket shorts and tights for carrying race-day fuel
- 2XU — Compression tights first, then everything a triathlete wears
- 32Gi — Gels, drinks and bars built around the Comrades Marathon
- 361 Degrees — Jinjiang sportswear major whose running shoes lead the export line
- 42K Running — Race-day tees and club kit for twenty countries of popular running
- 444 — Bio-based activewear made in Italy and Portugal
- 4F — Polish sports and outdoor clothing sold through its own shops
- 4iiii — Canadian crank-arm power meters and training tools
- 4KAAD — Finnish sports eyewear and Nordic ski poles for endurance
- 4T2 — Running shoes, apparel and accessories from a Dutch startup.
- 66°North — Icelandic outerwear, sewn in its own factories since 1926
- A Running Club — Running belts, vests and bags from a Seoul studio
- A2 Bikes — DTC triathlon and road bikes from Portland
- ACG — Nike All Conditions Gear — trail and hike apparel and footwear
- Acid Running — Running apparel from London, made in Ho Chi Minh City
- Active Root — Ginger-based gels and drink mixes, made in Glasgow
- adidas — The Herzogenaurach major; Adizero on the road, Terrex on the trail
- Adune — Carbon-plated road trainers sold in limited drops
- AeroCoach — TT and triathlon aero wheels, bars and components
- Agon Swim — Custom-dyed team swimwear made in Valladolid
- Aguante — Running shorts, singlets and tights cut for Indian heat
- Aim'n — Swedish women's activewear for gym, yoga, run and ski
- AIRE — Barcelona technical tees and shorts for running and training
- Airtrim — Swedish cold-air breathing masks for winter sport and outdoor work
- AIRWAAV — Performance and sleep mouthpieces for training
- AKU — Montebelluna hiking and mountain boots
- Alba Optics — Sport sunglasses for cycling and running, handmade in northern Italy
- Alé — Italian road kit, handmade in Verona province by APG
- Alé Cycling — Veneto-made cycling kit for pro teams and club riders
- Alo Yoga — Studio-to-street yoga and pilates apparel from Los Angeles
- Alpkit — UK outdoor clothing, camping kit and Sonder bikes
- Altitude Eyewear — French sport sunglasses, kids shades, ski goggles and helmets
- Altra — Zero-drop, foot-shaped running shoes, now a VF brand
- Amacx — Dutch endurance fuel with the same carb count in every format
- Amazfit — Zepp Health's watch brand, priced where the others start
- Amäzi Foods — Tropical fruit snacks aimed at trail and everyday fuel
- Amphipod — Seattle handhelds, belts and race-day storage sold through run specialty
- Angry Pablo — Cycling and running kit built for training and everyday wear
- Anita — Bavarian family lingerie house with Anita active sports bras and tights
- Another Cotton Lab — Düsseldorf label with a running line and a Sunday run club
- Answer4 — Made-to-order ultra packs and running kit from a one-man shop in Takao
- ANTA — Jinjiang's biggest sportswear group, with a running line built on the C202
- Ante Berlin — Run apparel with a fashion lean, sold direct from Berlin.
- Antílope — Cycling and triathlon kit cut and sewn in an Andean textile town
- Anya Active — Women's activewear for running, Pilates and the gym, sized to 3XL
- Aonijie — Quzhou factory brand of trail vests, flasks and belts, now UTMB's pack supplier
- Apex — Grip socks with an elastic ExoFrame, for football and running
- Aquaman — Triathlon wetsuits with US office and repair desk
- Arc'teryx — Technical shells, harnesses and packs from North Vancouver
- Areco — Sauerland merino beanies, gloves, multitubes and trekking socks
- Arena — Competition swimwear and pool gear from Tolentino
- Argon 18 — Road, triathlon and track race bikes from Montreal
- Arms of Andes — Alpaca-wool base layers and midlayers made end to end in Peru
- ashmei — Merino cycling, running and travel clothing
- ASICS — Kobe's running-first footwear major, road and trail
- Atelier Longue Distance — French custom ultralight trail and bikepacking gear
- atelierBluebottle — Japanese ultralight packs and trail apparel
- Athlecia — Danish women's athleisure and training kit from Sports Group Denmark
- Atika — Valencian cycling and triathlon apparel, including custom club kits
- Atreyu — Low-price unisex direct-to-consumer trainers, closed in 2025
- Auclair — Canadian ski and winter gloves and mitts since 1945
- Austral — Club and team sports kit, made entirely in Cantabria
- Auteur Sportif — Lifestyle running apparel and capsules from Boulder
- AX3 — Portuguese triathlon wetsuits and race team kit
- AYBL — Gym wear and leggings, with a newer running line
- AZR — Drôme family brand of cycling glasses, ski goggles and helmets
- Bakline — Brooklyn running apparel with straight and contoured cuts
- Balega — Running socks knitted in Cape Town and Hickory, now inside Implus
- Ballop — Korean barefoot, aqua and light outdoor shoes from GTS Global
- Balmoral — Montreal running apparel, made in Canada where it can be
- Bandit Running — Brooklyn running apparel with its own run club, race and shops
- Baouw — Organic bars, purees and gels cooked rather than formulated
- Base Performance — Endurance hydration mixes and training fuels
- Bauerfeind Sports — German sports supports, compression sleeves and socks from Bauerfeind AG
- Bergans — Norwegian outdoor brand for tents, packs and apparel since 1908
- Berk Composites — Handmade carbon bike saddles and frames from a Slovenian workshop
- Best Running Cap — Embroidered running caps carrying slogans, from Barcelona
- Bioracer — Aero cycling and triathlon clothing from its own European factories
- Birzman — Taiwanese bike pumps, workshop tools and on-bike bags from Dacun
- Black Diamond — Cams, carabiners, headlamps and ski touring gear from Salt Lake City
- Black Sheep Cycling — Brisbane cycling kit, with a running line, sold direct
- Blissclub — Women's activewear for Indian bodies, from yoga flares to swim dresses
- Bliz — Swedish sports sunglasses, ski goggles and helmets under EssilorLuxottica
- Blueseventy — Open-water and triathlon wetsuits, swimskins and goggles
- Bmai — Running-only Chinese brand, mostly made by contract factories
- BMC — Swiss race bikes, with carbon made in Grenchen
- Boardman — Chris Boardman–founded road, gravel, MTB and hybrid bikes under Halfords
- BOCO — Technical running hats and custom race headwear from Boulder
- Body Glide — Anti-chafe balm sticks for run, bike and outdoor sports
- Boldfit — Budget gym, yoga and training gear, from mats to lifting belts
- Bollé — Sport sunglasses, ski goggles and helmets from Oyonnax roots
- Bombas — Cushioned everyday and performance socks with a donate-one model
- Bont Cycling — Cycling shoes with heat-moulding support.
- Bontrager — Trek-owned component line for road, mountain and triathlon bikes
- Bonzer Athletics — Performance sunglasses styled for everyday running
- Boreal — Climbing shoes and mountain boots made in Villena, Spain
- BORN — Yoga, pilates and running wear from Madrid
- Bridgedale — Technical outdoor socks knitted in Northern Ireland
- Brit Patch — UK adhesive toe and heel hole preventer patches for fabric trainers
- Brooks — Running shoes only since 2001, owned by Berkshire Hathaway
- Brütting — Franconian maker of outdoor, trekking and classic running shoes
- BTTLNS — Dutch triathlon wetsuits and multisport kit
- Buff — Tubular headwear from Igualada, 90% made in the own factory
- Built for Athletes — Gym and training backpacks, luggage and apparel
- Burnt — Running and gym wear with its own stores across South Africa
- BV Sport — Compression socks knitted in its own unit in Saint-Etienne
- CADEX — Giant Group race wheels, tires and triathlon framesets
- CamelBak — Hydration packs, reservoirs and sport bottles
- Can't Buy Cool Studios — Colorado-made running apparel, hats and belts
- Canyon — Direct-sold road, gravel, mountain and e-bikes from Koblenz
- Carbs Fuel — Fifty grams of carbohydrate for two dollars, from Golden, Colorado
- Casall — Swedish bodycentric training apparel, tools and yoga mats
- Cascada — All-road apparel from Trentino for bikepacking, running, hiking and fly fishing
- Castelli — Italian road cycling clothing with a tailor's pedigree
- Cava Athleisure — Women-led athleisure cut for Indian heights, with petite to extra-tall lengths
- CAYL — Climbing and hiking packs and apparel from Seoul, with an in-house repair desk
- Cébé — Jura mountain sunglasses, ski goggles and helmets since 1892
- CEP — Medical-grade compression socks for runners, from medi in Bayreuth
- CeramicSpeed — Handmade ceramic bearings and OSPW systems from Holstebro
- Cervélo — Aero road and triathlon bikes, with a lifetime frame warranty
- Challenge Tires — Handmade road, gravel and cyclocross tires
- Chamois Butt'r — Anti-chafe cream born in a Kansas City garage for long rides
- Chance Running — Girona running apparel for ultras, marathons and trails
- Chaskee — Reversible outdoor caps with neoprene visors
- Chia Charge — Yorkshire chia-seed flapjacks and sports nutrition bars
- Chimpanzee — Czech natural energy bars, gels and recovery drinks
- Ciele Athletics — Running caps from Montreal, now a full apparel line
- Circle Sportswear — Circular running apparel and shoes, made in the EU
- Classified — Powershift two-speed rear hubs that replace the front derailleur
- Clif Bar — Energy bars, BLOKS and protein lines for training and trail
- Climb On! — Plant-and-beeswax skin bars and balms revived for climbers
- Cloudline — USA-knit merino hiking and running socks
- CMP — Italian Campagnolo outdoor apparel, trekking shoes and skiwear
- CNOC Outdoors — Collapsible water containers and flasks for filtering on trail
- Colting Wetsuits — Jonas Colting’s triathlon and swimrun wetsuits
- Columbia — Mass-market outerwear, fishing shirts and boots from Portland
- Compressport — Swiss compression wear for trail, road and triathlon, made in Europe
- COROS — Pace and Apex GPS watches, Pace and Apex GPS watches; legal seat in Irvine, engineering in China
- Courier — HiFi run/ride socks with mapped cushion pods
- Coxa Carry — Swedish hip-load hydration belts, vests and packs for endurance
- Craft — Base layers from Borås that grew into running shoes and race kit
- Crazy — Fast-and-light alpine apparel from Tirano in the Italian Alps
- Crown Sport Nutrition — Gels and drinks from La Rioja, sold on published studies
- Cube — Owner-managed Bavarian maker, from kids' bikes to e-bikes
- Cuore of Switzerland — Custom team and club cycling kit with its own Asian factories
- Currently Running — California running apparel cut from Italian fabrics
- CW-X — Joint-support compression tights from Wacoal research in Kyoto
- Daehlie — Cross-country ski apparel from Oslo with a year-round running line
- Danish Endurance — Running and hiking socks in multipacks, designed in Copenhagen
- Dare2b — Ski, cycling and trail clothing from the Regatta Group from the Regatta Group
- Dare2Tri — Dutch factory-direct triathlon wetsuits since 1995
- Darimati — City running shoe built around structural stability
- Darn Tough — Vermont merino socks with an unconditional lifetime guarantee
- De Soto — Triathlon apparel and wetsuits, mostly made in the USA
- deboer — Flume-tested triathlon wetsuits and race swimwear
- Deda Elementi — Italian road stems, handlebars, seatposts and wheels from Campagnola Cremasca
- DeFeet — US-made cycling socks, shoe covers and warmers from a North Carolina microsockery
- Deliberate Life Designs — Custom minimalist trail sandals from Vermont
- Demon — Italian sports sunglasses, ski goggles and spare lenses since 1975
- Dermatone — Mountain sunscreen and skin balms in the classic tin
- Descente — Race-bred skiwear and triathlon suits from Osaka
- Devold — Norwegian merino base layers since 1853, own EU mill
- DexShell — Waterproof socks, gloves and beanies engineered in Shanghai
- Diadora — Veneto sports shoes with a Made in Italy line and wide-fit runners
- Dimond — Beam-frame triathlon and multi-surface bikes from Des Moines
- Dion — Modular racing and recreational snowshoes built in Vermont
- Discovery Expedition — Lifestyle outdoor wear and shoes, F&F's Korean chain brand
- District Vision — Running eyewear made in Japan, with apparel and a Los Angeles shop
- DMT — Italian road, gravel and MTB cycling shoes with 3D knit uppers
- Do-Win — Kunshan track and marathon shoe maker, founded 1983
- Dobsom — Swedish jackets and pants for hike, run, training and nordic
- DOXA — Running apparel, thermals and bundle kits.
- Drymax — Blister-focused running socks knitted in Alabama, sold from California
- Duke — Hand-built carbon and alloy wheels from the Vendée
- Dynafit — Ski-touring brand turned trail runner, with a repair centre in Kiefersfelden
- Eightsox — LOWA's sport socks, engineered in Germany and knitted in Italy
- Eldoreso — Tokyo running apparel with a street-culture graphic habit
- Elevar — Running and training shoes made in India, plus cricket bats
- Elite — Italian smart trainers, bottles and cages from Fontaniva
- Elves — Carbon road, gravel and tri framesets from a Shenzhen factory
- Enda — Running shoes designed with Kenyan athletes and assembled in Kenya
- Endura — Scottish cycling clothing, from road racing kit to MTB armour
- Enervit — Italian sports nutrition major with two own plants above Como
- Engine Swim — Australian performance swimwear founded by Olympian Toby Haenen
- ERE Research — Carbon wheels, tyres and saddles for road, gravel and triathlon
- ERKE — Chinese sportswear and running footwear brand
- ERNIOLD — Race singlets and run shorts, cut and sewn in Melbourne
- Everyday Better Club — Men's and women's running apparel sold in limited drops
- Expedition Foods — Yorkshire freeze-dried expedition meals in three calorie sizes
- Factor Bikes — Aero and climbing road bikes, Aero and climbing road bikes from a Taiwanese owner-factory
- Falke — Family hosiery from Schmallenberg: sports socks, knitwear and base layers
- Favero — Assioma dual-sided power meter pedals from Arcade
- Feetures — Running socks with a lifetime guarantee, from a North Carolina family
- Felt — Aero road, triathlon and gravel bikes, relaunched in Barcelona
- Fenix — Shenzhen headlamps with a trail range and a five-year repair promise
- Fila — Global sportswear with run and lifestyle footwear
- finetrack — Water-repellent underlayers and mountain layering, made in Japan
- FINIS — Swim training tools, goggles and swimwear from Livermore
- Firepot — Slow-cooked dehydrated expedition meals from a Dorset kitchen
- First Ascent — Cape Town outdoor apparel with running as one of four categories
- First Endurance — Premium endurance fuels and hydration for race day
- Fitletic — Family-run Miami maker of no-bounce running and hydration belts
- FiveStars Africa — Kenyan cycling, triathlon and running kit with African print designs
- Fixx Nutrition — CrampFix shots and Fuel X drink mix, made in Burleigh Heads
- Fizik — Performance saddles, shoes and bar tape from the Veneto
- Fjork — Merino base layers, socks and kids' wear from Sion, Valais
- FKT Gear — Montana-rooted trail sunglasses for fastpacking and ultra
- FLANCI — Patterned running skorts, leggings and shorts from Somerset
- Flexnest — Home treadmills, rowers, spin bikes and dumbbells, with classes on an app
- FlipBelt — The patented tubular running belt, from Broomfield, Colorado
- Flow Formulas — Allergen-free endurance drink mixes from a dietitian's kitchen
- Flux Footwear — Zero-drop barefoot-style runners and trainers with massage-node insoles
- Flylow — Colorado ski and mountain apparel, still independently owned
- Foehn — Schoeller and Polartec climbing pants from Quebec, worn off the wall too
- FORM — Smart swim goggles that show pace and splits inside the lens
- Fractel — Recycled-fabric running caps sized by head, from Queensland
- Fuel+ — Direct-to-consumer endurance nutrition from Girona, built around gels, bars and drink mix.
- Fulcrum — Italian road, gravel, triathlon and MTB wheels
- FUSION — Danish run, bike and tri apparel sewn in its own EU workrooms
- Fyter — Budget sportswear and gym sets, made in-house in Bengaluru
- Gabel — Italian ski, trek and Nordic poles from a Veneto family
- Garmin — GPS running watches from a company that owns its factories
- Giordana — Road and off-road cycling apparel from an Italian family brand.
- Gipron — Milanese pole maker since 1917, trail poles alongside ski and trekking
- Giritt — Trail running tee and half tights from Lisbon
- Girlfriend Collective — Activewear cut from recycled bottles, sizes XXS to 6XL
- Gnarly Nutrition — NSF-certified fuel and supplements for mountain athletes
- gnuhr — Portland warp-knit ultralight apparel and packs
- Gococo — Swedish performance socks with 37.5 technology for run and trail
- Goldbergh — Amsterdam luxury women's ski and sportswear with couture ski lines
- Goldwin — Japanese ski, trekking and running apparel with a free repair service
- GoLite — Ultralight outdoor apparel and packs revived as sustainable activewear
- goodr — Thirty-dollar polarised running sunglasses from Los Angeles
- GOREWEAR — Gore-Tex cycling and running apparel, wound down in 2026
- GOYOWEAR — Seoul trail-running and hiking apparel with an urban cut
- Grangers — Water-based cleaners and proofers for outdoor clothing and boots
- Greenbelly Meals — Ready-to-eat adventure meals for long trail days
- GU Energy — An early energy-gel brand, still run by the founding family
- Guidetti — Poles assembled below the Vercors, repairable for life from a 200-part catalogue
- Gymreapers — Lifting belts, straps and sleeves, with training apparel, from Idaho
- Gymshark — Gym and running apparel from the West Midlands
- Haglöfs — Swedish shells, packs and trail shoes, with its own resale shop
- Halara — Direct-to-consumer women's athleisure, leggings to swimwear
- Halti — Finnish outdoor and ski apparel with DrymaxX shells
- Hammer Nutrition — Gels, drink mixes and supplements, all made in the USA
- Harrier — Derbyshire race vests and Z-poles at half the usual price
- Hastko — Chamonix seamless sports bras and corewear for women
- Headsweats — Ultralight race hats and visors, now with its own Central American plant
- Hermanos Koumori — Running apparel designed and tested in Mexico City at altitude
- Hestra — Ski, work and dress gloves from a family firm in Småland
- Hettas — Plated running shoes built on a women's last from the ground up
- High5 — Budget gels and ZERO tabs, now inside a British food group
- Hoka — Max-cushion road and trail shoes, now half of Deckers
- Hoko — Polypropylene running kit knitted and sold by one firm in Mataró
- Honey Stinger — Honey-based waffles, chews and gels from Steamboat Springs
- Hopaal — Biarritz recycled outdoor apparel for trails and everyday
- Houdini — Stockholm outdoor apparel with repair, rental and reuse services
- Huma — Chia-and-fruit energy gels sold by the single packet
- Hutchinson — French bicycle tires from the only bike-tire factory still making in France
- HUUB — Triathlon wetsuits and endurance apparel from Derby
- HydraPak — Soft flasks and reservoirs that fit everyone else's vests
- Hydro Flask — Insulated stainless bottles, tumblers and soft coolers
- Hylo Athletics — Bio-based road running shoes from London, two models deep
- Ibex — Merino outdoor apparel, revived after a 2018 shutdown
- ICANIWILL — Swedish gym and training apparel sold as ICIW
- Icebreaker — Merino outdoor layers from New Zealand, now inside VF.
- Icebug — Studded and sticky-rubber traction shoes from outside Gothenburg
- INCYLENCE — Running, triathlon and cycling socks knitted in Italy and Portugal
- Infinit Nutrition — Custom-blended drink mixes, built to order in Cincinnati
- Injinji — Five-toe performance socks from San Diego
- Inlandsis — Vercors maker of canicross, bikejor and skijor harnesses and belts
- Inov8 — Fell and trail shoes from the Lake District, repaired and resold in its own shops
- Instinct — Haute-Savoie trail packs with elastic side lacing
- ISM — Noseless road, triathlon and MTB saddles from Lutz, Florida
- Jaked — Italian race swimsuits and open-water kit under Miriade
- Janji — Boston running apparel with a five-year guarantee and a public supplier list
- JANUARY — Daily trainer with a single-piece dual-density foam midsole
- Joe Nimble — Toe-freedom running shoes from a Swabian shoemaking family
- Johaug — Women's training wear built around a cross-country skier
- JOLYN — California practice and lifestyle swimsuits for women
- Joma — Toledo family sports brand with a value running line
- Jöttnar — UK technical mountain shells, down and merino for alpine use
- Julbo — French glacier glasses and alpine eyewear since 1888
- Kahtoola — MICROspikes and trail traction for winter hiking
- Kailas — Guangzhou climbing brand that turned the Fuga into a trail line
- KALEG — Seoul technical run and training apparel, shipped from Korea
- Kalenji — Running and trail footwear, clothing and accessories from Decathlon’s French house label.
- Karhu — Finnish running heritage, run from Amsterdam since 2008
- KASK — Italian helmets for road, gravel and MTB, plus KOO eyewear with Zeiss lenses.
- Kate's Real Food — Organic energy and protein bars for trail days
- Kathmandu — New Zealand outdoor apparel, packs and camp kit for travel and hiking
- KEEGO — Squeezable titanium-lined sports bottles from Vienna
- KEEN — Toe-bumper sandals, hiking boots and work boots from Portland
- Kelme — Spanish sports footwear and apparel with padel, futsal and running lines
- KETL Mtn — Travel and trail apparel repaired free for life
- Kica — Women's running, gym and yoga wear at Indian high-street prices
- Kilometer Studios — Swedish run-lifestyle apparel and studio brand
- Kiprun — Decathlon road and trail running shoes and apparel
- Kiwami — French trisuits and trail race kit made largely in Pau
- Klättermusen — Mountaineering shells and packs from Åre, with a lifetime warranty
- Knog — Melbourne bike lights, bells and run headlamps since 2002
- KODA Nutrition — Gold Coast gels and electrolytes, thirty years in as Shotz
- Kogalla — Waist-worn trail lights from Utah, battery sold separately
- Kolon Sport — Korean outdoor brand with repair centres and its own resale market, with repair centres and its own resale market
- kommit — Self-retracting bike tow systems and outdoor belts from Bavaria
- Komperdell — Poles made in one Mondsee factory, repaired free for three years
- KOO — KASK performance eyewear with Zeiss lenses for cycling, run and snow
- Kumi Tailor Design — Custom trisuits and cycling kit from Mexico City
- Kuota — Carbon road, gravel, triathlon and MTB frames
- Kuro Athletics — Rx-able titanium performance sunglasses from Japan
- kuta distance l.ab — Stockholm running studio apparel made in small Swedish batches
- KYDRA — Training shorts, bras and tees cut for Asian bodies, from Singapore
- La Chaussette de France — Made-in-France hike, ski, run and bike socks from Troyes
- La Sportiva — Mountain running shoes from a family factory in Val di Fiemme
- Lacal — Vercors-designed hiking poles, stools and light crampons
- Lagoped — Haute-Savoie mountain apparel made in Europe without PFAS
- LC — Studio and lounge wear from Dubai, with a small run line
- Ledlenser — Solingen head torches with a running series and a seven-year warranty
- LEDX — Swedish high-output headlamps for night sport and work
- leguano — German barefoot shoes handmade in the Westerwald
- LEKI — Swabian poles from its own factory in Tachov, Czechia
- Lems — Wide-toe minimalist hiking and everyday shoes
- Lenz — Austrian heated socks, gloves and base layers with Body Heat System
- Lhotse — French mountain apparel, packs and fleece from Alpe d'Huez roots
- Li-Ning — Beijing sportswear major with a marathon racing-shoe push
- Life Fitness — Commercial cardio and strength machines from Rosemont, Illinois
- Lightfeet — Podiatrist-designed running socks and insoles out of Sydney
- Liquid I.V. — Powdered hydration multiplier sticks for sport and travel
- Literary Sport — Minimalist refined running wear from founders who are runners and readers
- LMNT — Zero-sugar electrolyte drink mixes for training and keto diets
- Loeffler — Austrian endurance apparel, knitted and sewn in Ried im Innkreis
- Look Cycle — Carbon road and gravel bikes and clipless pedals from Nevers
- Lorpen — Technical mountain socks knitted in Etxalar in the Spanish Pyrenees
- Lowa — Hiking and mountain boots from a Bavarian village since 1923
- LSKD — Australian training and running apparel from Logan HQ
- Lululemon — Yoga-born technical apparel now running to 811 stores
- Lumonite — Finnish high-output headlamps from Oulu for night sport
- LUNA Sandals — Running sandals, cut and laced to order in Wenatchee
- Lupine — Lamps built and repaired in one Bavarian workshop since 1989
- Lurbel — Trail socks and base layers, knitted entirely in Ontinyent
- M Tiger Sports — Shenzhen high-output headlamps for MTB and orienteering
- Macpac — New Zealand outdoor packs, apparel and camp equipment
- Mag-on — Magnesium gels and powders from a Hyogo chemicals maker
- Mako — French triathlon and swim wetsuits, trisuits and swimwear
- Mammut — Ropes, avalanche gear and alpine clothing from a Swiss rope maker
- Marika — Los Angeles women's activewear for yoga, pilates and gym
- Martini Sportswear — Austrian technical apparel for touring, piste and trail since 1958
- Maurten — Hydrogel gels and drink mixes built for the marathon
- Meeko — French city-trail hybrid sneakers with Vibram soles, vegan materials
- Melanzana — Leadville-sewn Micro Grid fleece hoodies and mountain layers
- Melou Clothing — Tarifa apparel made in Europe for outdoor and training days
- Meltonic — French organic honey gels, bars and endurance drinks
- Mental Athletic — Milan running magazine with its own merch and capsules
- Merrell — Michigan hiking footwear with a trail-running line, under Wolverine
- Mile Off — Women’s performance running apparel from Bristol
- Miler Running — Running kit cut and sewn in New York City from European and Japanese fabric
- Millet — Alpine packs and apparel from a Lyon grocery's shopping bags
- Mills — Indonesian football and running kit, national-team supplier
- Minted New York — Manhattan menswear label with a running line and Saucony shoe collaborations
- Mizuno — Osaka sports major whose Wave plate still carries the running line
- Monk Performance — Spanish-designed running shoes and apparel in limited editions
- Monnet — Made-in-France technical socks for ski, trail and cold
- Montane — Northumberland mountain kit, guaranteed for life and repaired in house
- Montbell — Light-and-fast clothing, sleeping bags and camp gear from Japan
- Montrail — Trail-running and hiking footwear line inside Columbia, with a 1982 inception and a 2017 standalone discontinuation.
- Montura — Technical mountain clothing, first cut for rescue teams and guides
- Moonlight — Norwegian high-output headlamps and touring skis from Åndalsnes
- Mount to Coast — Ultra-distance shoes from a Hong Kong start-up of ex-Nike and Brooks developers
- Mountain Equipment — Down clothing, shells and sleeping bags for alpine and polar trips
- Mountain Fuel — Keswick jellies, chia gels and drink mixes for long days out
- Mountain King — Trail poles hand-built in a Newcastle factory
- Mountain Martial Arts — Tokyo trail-running apparel cut to be worn in the city too
- Muir Energy — Real-food gels made by hand in San Diego
- Mulebar — Organic bars, gels and compotes made in Normandy
- MX3 Nutrition — Vendée freeze-dried expedition meals and sports nutrition
- Naak — Ultra bars, purees and drink mixes, the UTMB course fuel
- Naked — The running waist band, from an island in Puget Sound
- Nalini — Pro-peloton cycling kit made in one vertical Mantova works
- Nathan — Running hydration vests, handhelds and lights, sold in 45 countries
- Naut Running — Barcelona technical running apparel inspired by the Pyrenees
- NEPA — Korean hiking apparel and footwear, with a kids line and repair desk
- Neversecond — C30 gels and drink mixes in 30-gram carbohydrate steps
- New Balance — Boston running major that still owns six factories and sells by width
- Newline — Danish running apparel, now a hummel line
- Newton — Forefoot-lug road shoes from Boulder, sold direct
- Nike — A major running shoe maker, with a 60-day return window
- Nimble Activewear — Women's activewear designed in Bondi
- Nine Point Nine — City-to-outdoor hybrid apparel with run collabs
- Nitecore — Guangzhou headlamps under 50 g, with an elite trail roster
- Njörd — Houston run-crew apparel with Scandi–Taiwanese roots
- NNormal — Trail shoes with a free repair guarantee and a factory list
- NOBULL — Training shoes and apparel that grew out of CrossFit
- Noname — Orienteering kit and studded shoes, sewn to order for clubs
- Nopinz — Aero TT and triathlon skinsuits and SpeedPockets
- norda — Dyneema-upper trail shoes from Montreal, assembled in China
- Nordic Grip — Norwegian ice cleats and IceLock rubber boots for winter footing
- Norrøna — Norwegian mountain shells and layers, family owned since 1929
- Nortec — Micro crampons and winter trail running gear from Villach
- Noxgear — Light-up visibility vests for runners who train after dark
- Nuun — Electrolyte tablets for runners, now inside Nestlé Health Science
- Oakley — Sport eyewear, goggles and helmets from a motocross grip start
- Ocean and San — Casual cycling shirts and bibs, cut and sewn in Los Angeles
- Odlo — Swiss performance layers, part-made in its own European factories
- Oiselle — Women's running apparel from Seattle, sized 0 to 26
- Olympikus — Brazilian running and sports shoes since 1975
- Ombraz — Armless sunglasses on a cord, hand-assembled in Italy
- OMM — Mountain marathon packs and kit from the race that started in 1968
- On — CloudTec running shoes from Zurich, now listed in New York
- On Trail Bars — High-calorie gluten-free vegan bars for long trail days
- One Bottle Hydration — Adapter bottle that drinks from common flask threads on trail
- Oner Active — Women's strength-training activewear from a London label run by its founder
- OOFOS — US OOfoam recovery sandals, slides and shoes for post-run feet
- Optimistic Runners — Berlin running apparel sold from a Torstraße shop that doubles as a club base
- Orange Mud — Bottle-quiver hydration packs, repaired in house for free
- Orbea — Road, mountain and gravel bikes from a Basque co-operative
- Orca — Triathlon and open-water wetsuits, now under Orbea
- Ortho Movement — Stockholm activity insoles, shades and sport medic gear
- Ortuseight — Indonesian running, football and futsal shoes from Tangerang
- Osprey — Fitted packs backed by a repair-anything guarantee
- OTE Sports — Gels, drinks and bars from Leeds, started by a SiS founder
- Oura — Finnish smart ring for sleep, recovery and daily strain
- Out of — Italian photochromic ski goggles and sports sunglasses with IRID lenses
- Outdoor Research — Technical outerwear and accessories with a lifetime guarantee
- Outdoor Voices — Everyday activewear in knits and technical fabrics
- Over Over — Running apparel cut for the city, from Shoreditch
- Over+Above — Patented proprioception compression tights and tops for runners and HYROX
- Overstims — Endurance nutrition made in a Breton laboratory since 1982
- Oxsitis — Auvergne trail vests, rescued in 2020 by a Grenoble distributor
- Oysho — Inditex sports and leisure wear for yoga, training and run
- P.A.C. — Made-in-Germany neck tubes, headwear, socks and gloves from Schweinfurt
- PaaGo Works — Tokyo ultralight packs, tents and camp cookware
- Páramo — Directional-fabric waterproofs, sewn in Bogotá and repaired in Sussex
- Parapack — UK UL headwear from parachute materials
- Parcours — Carbon road, gravel and triathlon wheels, sold direct from Surrey
- Participation — Running singlets, tights and caps designed with run crews
- Patagonia — Climbing-born outdoor clothing with no time limit on returns
- Path Projects — Running shorts sold as a system: shell plus a separate base liner
- Pavé Sports — Custom cycling and triathlon kit for clubs, made from Italian fabric
- Peloton — Connected bikes, treadmills and rowers with class subscriptions
- Peluva — Five-toe barefoot shoes with 9 mm of cushioning, for walking, gym and trail
- Penco — Czech gels, drinks and recovery, made by hand in Slaný
- Petzl — Headlamps and climbing hardware from a family firm below the Chartreuse
- Phiten — Metal-infused necklaces, tapes, supports and recovery wear from Kyoto
- Picture Organic — French snow, surf and trail apparel with an eco materials pitch
- Pillar Performance — Australian endurance supplements and race-day fuels
- Pirma — Football kit and sports shoes from León, Guanajuato
- Pissei — Italian cycling apparel and custom team kit from Tuscany
- Point6 — Merino socks and apparel from the SmartWool founders, sold direct
- Polar — Heart-rate pioneers from Kempele, now multisport watches and sensors
- Portal — One clothing system for running, riding and hiking, from ex-Rapha designers
- POVEC — Electrochromic sunglasses with swipe tint control
- Powerbar — An early energy-bar brand, now run from Munich for endurance sport
- Praise Endurance — Montreal run apparel with race and club collab capsules
- Precision Fuel & Hydration — Sodium-matched electrolytes and PF gels with a free race fuel plan
- Pressio — Recycled-yarn compression and run apparel from a 2XU co-founder
- Princeton CarbonWorks — Wavy-rim carbon wheels built in Mystic, Connecticut
- PRO — Shimano-group saddles, cockpits and tools from Eindhoven
- Pro Compression — Carlsbad compression socks and sleeves for run and recovery
- Pro-Specs — Korean running shoes and sportswear, owned by LS Networks
- Profile Design — US maker of triathlon aerobars, hydration systems and related bike components
- Prologo — Italian performance saddles, gloves and bar tape
- Pruzan — Women's running bras, shorts and singlets cut for marathon mileage
- PUMA — Herzogenaurach sportswear major; Nitro foam carries its running line
- Punch Power — French organic sports gels, bars and drink mixes from Mougins
- PURE Sports Nutrition — Electrolytes and gels made in an own factory in Christchurch
- Puresport — Electrolytes, gels and run-club apparel from two former rugby players
- Purpose Performance Wear — Tri suits and run kit cut for tropical heat and humidity
- PYNRS — Boston performance running apparel rooted in streetwear
- Q36.5 — Temperature-system cycling clothing cut and sewn in Bolzano
- Quad Lock — Australian phone cases and mounts for bike, moto and car
- Quarq — Power meters and rider sensors for road and mountain bikes.
- Quintana Roo — Triathlon bikes and wetsuits Triathlon bikes and wetsuits from an early tri-bike maker
- R.A.D — Gym training shoes for CrossFit and HIIT, now adding road running trainers
- Rab — Down and shell kit from a Sheffield sleeping-bag attic, repaired in house
- rabbit — Running shorts first, then a full apparel line and a trail tour
- RAGEN — Aero tri suits, jerseys and run kit from southern Spain
- Raide Research — Ski touring and trail running packs from a Carbondale engineer
- Raidlight — Chartreuse trail packs with French workshops, rental and lifetime repairs
- RAWS — Run, training and basketball apparel sold direct online
- Redshift Sports — ShockStop stems, aerobars and gravel bars from Philadelphia
- Reebok — Bolton-born sports brand, now run out of Boston under ABG
- Rendezvous — Running sunglasses and half tights Running sunglasses and half tights
- Reserve — Carbon and aluminium wheels for mountain, road and gravel, with a lifetime rim warranty
- Rhone — Men's training and work-to-workout apparel, now with womenswear
- Ridar — Running sunglasses with bio-based frames, from Seoul
- Ridge Merino — Merino wool outdoor apparel from Mammoth Lakes
- Ridley — Belgian road, gravel and cyclocross bikes, painted in house
- rnnr — Running hats from Atlanta, with socks and tees around them
- ROA — Italian technical-fashion hiking shoes and apparel from the Dolomites
- Roadkill Running — Philadelphia community running apparel
- Roark — Adventure and trail-run apparel from California
- Rock Experience — Italian mountain apparel for climbing, trek and snow
- Rockay — Recycled-nylon running socks with a lifetime guarantee
- Roeckl — Munich family sports gloves for cycling, ski and outdoor
- Rohner — Swiss trekking, ski and sport socks from Balgach since 1930
- Röhnisch — Swedish women's training, running and golf sportswear
- ROKA — Titanium-frame sunglasses and eyeglasses sold direct from Austin
- Ronhill — Manchester running apparel, started by a marathon winner
- Rossignol — Skis, boots and clothing from the Isère since 1907
- Rudy Project — Sport eyewear and bike helmets, with direct e-commerce and dealer distribution.
- Rule 28 — Wind-tunnel-tested skinsuits, aero socks and race kit
- runamics — Plastic-free running clothes with free repairs and take-back
- Runderwear — Seamless running underwear with a 90-day chafe-free guarantee
- Running Order — NYC unisex run and rave technical apparel
- Ryzon — German endurance apparel for bike, run and triathlon
- S/LAB — Salomon athlete laboratory line for trail, ski and race gear
- Safetti — Medellín cycling, running and triathlon apparel with its own shops
- sailfish — German triathlon wetsuits, swimskins and race gear
- Salomon — Annecy ski-edge workshop that moved into trail shoes
- SaltStick — Electrolyte capsules and chews for endurance sport
- Sambob — Polartec Alpha fleece hoodies and joggers, sewn to order in Maine
- Santa Madre — Endurance nutrition for runners and cyclists, sold direct.
- Santini — Bergamo family firm that sews the rainbow and yellow jerseys
- SAP Good Energy — Maple-syrup endurance gels and drink mix from London
- Satisfy — Paris running apparel priced like fashion, sold through stockists
- Saucony — Pennsylvania creek-side shoemaker turned Wolverine's running specialist
- Saysh — Women's running and lifestyle sneakers on women-specific lasts
- Saysky — Copenhagen running apparel with its own race calendar
- Scarpa — Asolo mountain shoemaker whose trail line is made like its boots
- Scicon Sports — Italian bike travel bags and performance cycling eyewear
- Science in Sport — GO and Beta Fuel gels from an own factory in Lancashire
- Scope Cycling — Hand-built carbon road, gravel and triathlon wheels from Eindhoven
- Scott — Bikes, ski gear and running kit from a Swiss-based sports group
- Scribe — Carbon road, gravel and TT wheels hand-built in Belfast
- SealSkinz — Norfolk waterproof socks, gloves and outdoor accessories
- Seger — Socks, beanies and baselayers knitted in Röshult since 1947
- Seland — Basque neoprene suits for surf, canyon, kayak and fish
- Selle Italia — Italian bicycle saddles since 1897 in Corsico
- Senchi Designs — Ultralight Polartec Alpha fleece, sewn in the USA in small batches
- Shamma Sandals — Ultralight hiking sandals from the barefoot trail scene
- Shokbox — UK handmade hard bike travel cases for road, gravel and triathlon
- Shokz — Open-ear bone-conduction headphones built around the running crowd
- SHYU — Race-shoe-matched performance running socks
- Sidas — Moulded insoles for ski boots, running and daily wear
- SILO Performance Project — Drop bags and gear organisers for ultra and race-day kit
- Silva — Headlamps and compasses from the Stockholm firm that lit orienteering
- Sinano — Saku-made ski, trek and walking poles since 1919
- Skechers — Comfort-shoe giant whose GO RUN line undercuts the running majors
- Skinners — Czech barefoot sock-shoes and sneakers made in Třebíč
- SKINS — Australian compression tights and tops for training and race
- Skratch Labs — Hydration mix from a pro-cycling kitchen, made in Boulder
- Smartwool — Merino socks and layers, with hike and run lines.
- Snowline — Elastomer ice spikes and gaiters, hand-finished in Pyeongtaek
- SOAR — Bonded, tailored running kit from a Shoreditch studio
- SockGuy — Carlsbad graphic performance socks made in the USA
- Sockwell — USA-made graduated compression lifestyle and sport socks
- Solestar — Berlin sports insoles for cycling, run, hike and ski
- Soulsfeng — Trail shoes, sneakers and heated apparel from an own factory in Putian
- Sox Footwear — Printed performance socks made in South Africa, with a 5-year warranty
- Spaero Triathlon — San Diego triathlon apparel, formerly Wattie Ink
- Speedland — Hyper-performance trail shoes with swappable plates, from Portland
- SPIbelt — Expandable running belts, most still sewn in Austin
- Spiuk — Cycling helmets, apparel and shoes with direct retail and dealer access.
- Sponser — Swiss sports nutrition, over 120 products from Wollerau
- SPORCKS — Valencia technical running and multisport socks with bold prints
- SportHG — Seamless running and ski layers knitted in its own Barcelona factory
- Sportlast — Graduated compression socks from a Lleida medical-hosiery factory
- SPOT — Satellite messengers and trackers on the Globalstar network
- Spring Energy — Real-food gels from rice, fruit and honey, Nashville
- Springyard — Swedish shoe care, insoles and CE-marked ice grippers
- Sprints — Loud-print running hats, shorts and tanks from Cincinnati
- SQlab — Ergonomic bike saddles, grips and cockpit parts
- Squeezy — Energy gels, made in Germany since 1993, made in Germany since 1993
- Squirrel's Nut Butter — Natural anti-chafe and skin-repair salves, poured in Flagstaff
- Stamox — Norwegian beetroot powder aimed at VO2 max and endurance
- Stance — San Clemente performance and lifestyle socks
- Static — Low-impact mountain layers, sewn in Japan, from a Tokyo importer
- Steigen — Thin one-size running socks from a Geelong track runner
- Stickman — Limited-run cycling kit cut and sewn in Barcelona
- Stio — Jackson Hole mountain apparel for ski, hike, bike and run
- Storck — German carbon road, gravel, MTB and e-bikes from Idstein
- Størm Skinwear — French endurance anti-chafe balms and sticks made in the Ardennes
- Stryd — Running power-meter footpod from Boulder, a footpod from Boulder
- Styrkr — Dual-carb gels and drink mixes, made in the UK
- SUAREZ — Cycling and triathlon kit sewn in its own plant near Medellín
- Sugoi — Canadian cycling and run apparel under Lolë Brands
- Sumarpo — Eco-pitched triathlon and open-water wetsuits
- SUMMERTECT — Hot-weather running headbands, tops and accessories from Busan
- Sunday Afternoons — Oregon UPF sun hats for hiking, fishing and travel
- SunGod — UK performance sunglasses and snow goggles with lifetime repair
- super.natural — Swiss-founded merino-mix baselayers and activewear for hike to yoga
- Superfeet — Aftermarket insoles for hiking and run shoes
- Surpas — Triathlon race suits and endurance apparel, sewn in Estonia
- Suunto — GPS watches and dive computers, part-built in Finland
- SWANS — Snow, swim and sports eyewear from an Osaka lens maker
- Sweaty Betty — Women's activewear for yoga, running and the gym, from London
- Swiftwick — Olefin-fibre socks knitted in Tennessee with a lifetime guarantee
- Swiss Eye — German sports eyewear for opticians, bike and outdoor
- Swiss Side — Aero wheels and kit, developed in a wind tunnel by ex-F1 engineers
- Synergy Wetsuits — US triathlon wetsuits with repair and rental programmes
- Sysum — British trail-running apparel for mud, thorns and wet weather
- T8 — Sherpa shorts and chafe-free underwear for Hong Kong humidity
- Ta Energy — French gels, gummies and hydration tabs with a race-partner habit
- Tabisuke Tabizo — Kita-Kamakura trail-running apparel and soft flasks
- Tactic — Girona cycling kit and custom team wear made in its own factory
- Tailwind Nutrition — Endurance fuel mixed and bagged in Durango
- TALA — Recycled-fibre activewear for pilates, lifting and running
- TANNUKI — Seasonless running wear made entirely in Japan
- Tarkine — Road and trail shoes from Fremantle, one percent to the rainforest
- Ten Thousand — Men's training shorts and shirts sold direct from New York
- Ternua — Basque mountain apparel for hike, alpine and trail with recycled fabrics
- Terrex — Trail, hiking and climbing footwear and apparel under adidas.
- Territory Run Co. — Portland trail-running caps and tees, small batches, one shop in St. Johns
- Teton Bros. — Backcountry shells and mountain running kit, tested in Japanese snow
- Teva — Grand Canyon sport sandals and trail footwear under Deckers
- The Black Bibs — Plain black bib shorts Plain black bib shorts at entry prices
- The North Face — Mountain shells, packs and tents from a San Francisco climbing shop
- the running boy — After-run tees, hoodies and caps from Santa Cruz, Galicia
- THEMAGIC5 — Swim goggles cut to a phone scan of the wearer's face
- Therm-ic — SIDAS-group heated ski socks, gloves, insoles and dryers from Voiron
- THR9VE — Performance apparel for running and training, on pre-sale
- ThruDark — Expedition and training kit from two former UK Special Forces soldiers
- Thrupack — Handmade thru-hiker waist packs from Norfolk, Virginia
- Thuasne — French family medical-device group making orthoses, compression and sport supports
- Tilak — Czech-made mountain shells and softshells, sewn in-house
- Topeak — Pumps, tools, bags and racks designed in Taiwan
- Topo Athletic — Foot-shaped running shoes with a low drop, now owned by Designer Brands
- TORQ — Fuelling system of gels, bars and drinks from a fitness consultancy
- Tracksmith — New England running apparel, sold direct from two Trackhouses
- Trail Butter — Nut butter squeeze packs made in Sisters, Oregon
- Trek — Road, gravel, mountain and e-bikes from Waterloo, Wisconsin
- Treksta — Hiking and trail footwear from Busan, built around the nestFIT last
- Tres Piñas — Triathlon, cycling, running and swim apparel from a Miami family brand
- Tribe Sports — UK running kit from recycled plastics, free 90-day returns
- Trimtex — Lillesand endurance kit for running, orienteering and skiing, sewn in Estonia
- True Motion — Biomechanics-led running shoes with a U-shaped heel, built in Vietnam
- truefuels — Barcelona endurance gels and electrolytes co-founded with Alistair Brownlee
- TSL — Snowshoes and trekking poles made in the French Alps
- TYR — Swimwear, goggles and training gear for racers
- UCAN — Slow-release starch fuel, sold to marathoners first
- ULA Equipment — Utah-made ultralight framed and frameless backpacks
- ULEVEL — Cycling, triathlon and running kit from its own Almansa factory
- Ultimate Direction — Hydration packs since 1985, now a Colorado line inside Exxel Outdoors, now a Colorado line inside Exxel Outdoors
- Ultra Crüe — Hand-printed graphic run tees, tanks and recoverywear
- UltrAspire — Utah ultrarunning vests, bottles and waist lights from the man who started Ultimate Direction
- Umara — Swedish-made drink mix and gels sold as race-distance energy packs
- Under Armour — Baltimore performance brand with a run-specialty push and a supplier list
- Unived — Plant-based gels and hydration, every batch tested and published
- UNNA — Stockholm running apparel for joggers rather than racers
- UnTapped — Maple syrup gels, waffles and hydration from Vermont
- UphillSport — Finnish technical merino socks knit in Ylöjärvi
- USWE — Swedish bounce-free hydration packs and vests for bike, run and moto
- Utu — Mineral SPF skincare for outdoor use, in aluminium tubes
- UYN — Base layers, ski socks and running kit, made in-house in Asola
- VÅGA — Packable running caps and headwear from the Lake District fells
- VALLON — Retro-styled sunglasses and ski goggles with ZEISS goggle optics
- Van Rysel — Decathlon's performance cycling brand, from WorldTour bikes to kit
- Varley — Contemporary women's clothing for training and everyday
- Veets — Running and trail shoes assembled in France, inside the BV Sport group
- Veilance — Urban technical apparel, sold through the Arc'teryx platform
- VEJA — French fair-trade sneakers with road and trail running models
- Velites — Navarra CrossFit and HYROX gear: ropes, grips, training shoes and apparel
- Veloforte — Panforte-derived bars, chews and gels with no synthetic carbs
- Ventum — Direct-to-rider triathlon, road and gravel bikes
- VERJARI — French waterproof outdoor apparel, socks and gloves from Paris
- Vermarc Sport — Flemish team and club kit from an ex-pro's farm-road works
- Vertics — Forearm compression sleeves and climbing socks from Wiesbaden
- Vibram — Rubber outsoles and FiveFingers minimalist shoes
- Victory Endurance — Weider's endurance line: gels, isotonics and recovery, Weider's endurance line: gels, isotonics and recovery
- Vimazi — Pace-tuned running shoes, now prescribed through physical-therapy clinics
- Virus International — Compression and training apparel in mineral-infused yarns
- Vision — FSA aero brand for Metron wheels, bars and triathlon cockpits
- Vitargo — Patented high-molecular-weight carb drink, Swedish since 1990
- Vivobarefoot — Barefoot shoes with a repair-and-resell arm, from Covent Garden
- VJ Shoes — Orienteering grip carried over to trail shoes, from Orivesi
- Volare — Triathlon wetsuits, buoyancy shorts and aero rowing suits
- Voler — California custom team kit sewn in its own Grover Beach factory
- Volpi Outdoor Gear — Frameless fastpacks for thru-hikers and trail runners, sewn in Guadalajara
- VOORMI — Merino-surfaced technical apparel from the Rockies
- Vuori — Performance apparel inspired by Coastal California
- WAA — Desert stage-race packs and apparel from the Marathon des Sables
- Wahoo Fitness — ELEMNT bike computers and KICKR indoor trainers from Atlanta
- Wapiti — Areco house-brand merino socks for run, trek and ski
- WEASIE — Women-only marathon shorts and run tops with gel pockets
- WeitLäufer — Ultralight thru-hiking packs designed and repaired in the Black Forest
- Whoop — Membership recovery strap worn by serious runners and teams
- Wildo — Fold-A-Cup and Camp-A-Box tableware moulded in Borås since 1979
- Wilier Triestina — Italian road, gravel, MTB and time trial bikes since 1906
- Wilma — Women-only cycling and running kit with menstrual pads
- WINFORCE — Swiss-made gels, drinks and bars for endurance sport
- Winspace — Carbon road, gravel and aero bikes sold direct
- WISE Ultra Running — Ultra-trail packs, carry shorts and shells from Annecy
- Woodway — Slat-belt treadmills built in Waukesha under a German design
- Woolpower — Östersund-made Ullfrotté merino base and midlayers
- Wove — One-piece carbon saddles for road, gravel and triathlon, from Boulder
- Wrightsock — Double-layer anti-blister socks from a family mill in North Carolina
- WYN republic — Triathlon suits, cycling, run and swim kit from two Ironman champions
- Wyrd Running — Design-led running tops and shorts from Hong Kong
- X-Bionic — Swiss thermoregulating base layers and socks, now with trail shoes
- Xact Nutrition — Fruit-paste energy bars from Montreal, sold by the box
- Xero Shoes — Minimalist sandals and shoes with a 5,000-mile sole promise
- Xexymix — Leggings and yoga wear cut for an Asian fit, plus running and swim
- XLab — US triathlon aero hydration carriers, cages and bags
- Xtep — Xiamen sportswear major that bet the brand on marathon shoes
- XTERRA Wetsuits — San Diego value triathlon wetsuits since 2001
- Yaktrax — Walkable ice traction coils and spikes
- Year of Ours — Women's activewear designed and produced in Los Angeles
- YMR Track Club — Retro track-club running wear, knitted and sewn in Sweden
- Yoeleo — Carbon road, gravel, triathlon and MTB frames sold direct
- Yonda — UK triathlon wetsuits and race suits from Honley
- Yonex — Racquet maker's full-carbon snowboards, plus running and court shoes
- Z3R0D — French trisuits, swimskins and triathlon wetsuits
- Zamst — Japanese sports braces, sleeves and care products from Nippon Sigmax
- Zaosu — German swim and triathlon racewear and wetsuits
- Zéfal — French bike pumps, bottles, mudguards, locks and bags since 1880
- Zensah — Seamless compression socks and sleeves, knitted in the US and Italy
- Zipp — Carbon-composite bicycle wheels and components for road cycling and mountain biking.
- Zoggs — Swim goggles, suits and learn-to-swim kit
- Zone3 — Triathlon wetsuits, tri suits and goggles from Surrey
- Zoot — Triathlon racesuits and wetsuits from Triathlon racesuits and wetsuits from an early suit maker