GU Energy
US · 1993 · Running
An early energy-gel brand, still run by the founding family
Bill Vaughan made the first gel in 1993 for his ultra-running daughter; his son runs the company from Berkeley. Thirty years on the Roctane team is still mostly ultrarunners. Sixty-day returns and a toll-free line, but the site never says where the gels are produced.
- Ownership
- Family owned
- Status
- Trading
- Made
- Sourced
- Offers
- kits and bundles, club and race presence, generous returns, a phone line, plain-language guides
- Activities
- Running, Trail running, Road cycling