Bliz
SE · 2007 · Alpine skiing
Swedish sports sunglasses, ski goggles and helmets under EssilorLuxottica
Launched in Sweden in 2007 around polarised and active lines, then built a cross-country medal run before joining EssilorLuxottica from 2024. The shop still sells spare lenses, junior goggles and a 30-day online return with a prepaid label.
- Ownership
- Group owned
- Status
- Acquired
- Made
- Not stated on brand pages
- Offers
- generous returns, a kids range, plain-language guides, spare parts
- Activities
- Alpine skiing, Cross-country skiing, Road cycling, Running, Snowboarding