True Motion
DE · 2018 · Running
Biomechanics-led running shoes with a U-shaped heel, built in Vietnam
Three industry veterans, one of them a Cologne biomechanics professor, left the big brands in 2018 to sell one idea: a U-shaped heel that centres the foot instead of sorting runners into pronation types. The shoes are expensive and the range is small. It names its Vietnamese factory's audit standard, which is more than most at this size.
- Ownership
- Independent
- Status
- Trading
- Made
- Vietnam, one audited factory
- Offers
- deep provenance, generous returns, plain-language guides
- Activities
- Running