Boardman
GB · 2007 · Road cycling
Chris Boardman–founded road, gravel, MTB and hybrid bikes under Halfords
Olympian Chris Boardman’s performance-led brand launched in 2007 and sits inside Halfords after the mid-2010s acquisition. Lifetime frame warranty, women’s and junior ranges, and a full road-to-hybrid catalogue keep it broad rather than boutique; factory provenance is not published.
- Ownership
- Group owned
- Status
- Acquired
- Made
- Not disclosed on brand pages
- Offers
- club and race presence, a kids range, a long warranty, plain-language guides, an engineered women's fit
- Activities
- Road cycling, Gravel, Mountain biking, Triathlon