ICANIWILL
SE · 2012 · HIIT
Swedish gym and training apparel sold as ICIW
Gustaf Ollas built ICANIWILL from a bathroom-mirror mantra into a Nordic training label sold as ICIW. RevolutionRace (RVRC Holding) acquired 90.1% in July 2026; Anders Wallstedt stays as CEO. Own concept stores in Stockholm and Helsinki sit beside a large gym-partner network.
- Ownership
- Group owned
- Status
- Acquired
- Made
- Not stated on brand pages
- Offers
- kits and bundles, shops you can visit, plain-language guides, an engineered women's fit, extended sizes
- Activities
- HIIT, Running, Yoga, Pilates