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US · 2010 · Running

Slow-release starch fuel, sold to marathoners first

A patented starch developed for a child with a glycogen storage disorder, then taken to the Boston Marathon in 2010 with Meb Keflezighi. Venture money from S2G and Kellogg's fund has followed. The founding year reads differently on every page, and nothing on the site says where the gels are made.

Ownership
Independent
Status
Trading
Made
Not disclosed
Offers
kits and bundles, club and race presence, a phone line, plain-language guides
Activities
Running, Trail running

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