First Ascent
ZA · 1989 · Trail running
Cape Town outdoor apparel with running as one of four categories
Started in a garage in 1989 stuffing down bags and parkas, and still hand-stuffs its expedition suits in Cape Town. Now a house brand of Holdsport, the Sportsmans Warehouse owner that Frasers Group bought in 2024, now a house brand of Holdsport under Frasers Group. Runs its own repair centre, which most apparel brands at this price do not.
- Ownership
- Group owned
- Status
- Acquired
- Made
- Partly own production, Cape Town
- Offers
- club and race presence, deep provenance, plain-language guides, a repair service, an engineered women's fit, extended sizes
- Activities
- Trail running, Running, Hiking