4KAAD
FI · 2017 · Road cycling
Finnish sports eyewear and Nordic ski poles for endurance
Helsinki-based brand started in 2017 by four founders, first in cross-country then into cycling and triathlon eyewear. Also designs carbon ski poles; the shop stocks IDT rollerskis, Maplus wax and Enervit as complementary lines.
- Ownership
- Independent
- Status
- Trading
- Made
- Own and partner factories; designed in Nordics and Italy
- Offers
- club and race presence, a kids range, plain-language guides, spare parts
- Activities
- Road cycling, Triathlon, Running, Cross-country skiing, Gravel