Craft
SE · 1973 · Running
Base layers from Borås that grew into running shoes and race kit
Started with moisture-moving underwear in a Swedish textile town and has been part of New Wave Group since 1996. The running-shoe line is recent and the race partnerships in the US are many; what is missing is any public list of where the clothes are sewn.
- Ownership
- Group owned
- Status
- Acquired
- Made
- Sourced
- Offers
- club and race presence, generous returns, a kids range, a phone line, plain-language guides, an engineered women's fit
- Activities
- Running, Trail running, Cross-country skiing, Road cycling