Ultimate Direction
US · 1985 · Trail running
Hydration packs since 1985, now a Colorado line inside Exxel Outdoors, now a Colorado line inside Exxel Outdoors
Sewed the first hydration waist-packs in a garage in 1985 and has belonged to Exxel Outdoors, the Kelty and Sierra Designs owner, for over a decade. An in-house team repairs used product and sells replaceable parts; the parent repaired 1,700 items in 2022. The sustainability page The sustainability page mentions a solar-powered pack factory and does not name its location..
- Ownership
- Group owned
- Status
- Acquired
- Made
- Sourced
- Offers
- club and race presence, a repair service, spare parts
- Activities
- Trail running, Running