goodr
US · 2015 · Running
Thirty-dollar polarised running sunglasses from Los Angeles
Bootstrapped in 2015 by runners who thought sports eyewear was overpriced and oversold, and held the $25 price for ten years before moving to $30. Sells through 5,000-odd stores and partners with national bodies like England Athletics rather than elite athletes. Lenses cannot be replaced, so a scratched pair is a dead pair.
- Ownership
- Independent
- Status
- Trading
- Made
- Not disclosed
- Offers
- club and race presence, generous returns, plain-language guides
- Activities
- Running, Trail running