Wild Country

IT · 1977 · Climbing

Friends cams and climbing hardware under Oberalp in Bolzano

Invented the Friend cam in the Peak District and still makes trad protection, now inside the Salewa/Dynafit Oberalp group from Bolzano.

Ownership: Group owned
Status: Acquired
Made: Protection historically China and UK; brand HQ Bolzano
Offers: club and race presence, deep provenance, generous returns, a phone line, plain-language guides, a repair service, an engineered women's fit
Activities: Climbing, Bouldering, Mountaineering