Superyellow
FI · 2007 · Hiking
Helsinki merino beanies and headbands made in Finland
Three Helsinki design students turned leftover fabric into a yellow beanie and built a merino headwear line sold through outdoor retailers. Production stays in Finland; the brand is an official partner of the Levi Alpine World Cup 2026.
- Ownership
- Independent
- Status
- Trading
- Made
- Made in Finland
- Offers
- club and race presence, deep provenance, a kids range, plain-language guides
- Activities
- Hiking, Alpine skiing, Cross-country skiing