Ride
US · 1992 · Snowboarding
Snowboards, boots and bindings from Seattle
Started in Redmond in 1992, bought by K2 in 1999 and now one of the brands in Kohlberg's Elevate Outdoor Collective. Covers boards, boots and bindings for men, women and youth.
- Ownership
- Private equity
- Status
- Acquired
- Made
- Asia (Ride Manufacturing facility)
- Offers
- a kids range, a phone line, plain-language guides, spare parts, an engineered women's fit
- Activities
- Snowboarding