Peak Performance
SE · 1986 · Alpine skiing
Swedish ski and hike apparel from Åre, now an Amer Sports brand
Started as skiwear for friends in Åre and grew into a Nordic softgoods major with piste, freeride and hike lines plus a junior range. Sold to Amer Sports in 2018; stores and Freeride World Tour presence sit beside a paid online return fee.
- Ownership
- Group owned
- Status
- Acquired
- Made
- Not stated
- Offers
- club and race presence, a kids range, shops you can visit, a phone line, plain-language guides, a repair service, an engineered women's fit
- Activities
- Alpine skiing, Ski touring, Hiking