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Esel

AT · 2013 · Road cycling

Wood-composite road, gravel and e-bikes built to the rider's measurements

Started by a 1.95 m architect who could not find a frame that fitted and milled one from plywood. The frames are birch, ash and walnut composite made in Upper Austria and assembled in Traun; the company traded as My Esel until it shortened the name.

Ownership
Independent
Status
Trading
Made
Own workshop, Upper Austria
Offers
deep provenance, a long warranty, shops you can visit, a phone line, plain-language guides, a repair service, spare parts
Activities
Road cycling, Gravel, Mountain biking

esel.com