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SE · 2010 · Snowboarding

Gothenburg snowboard and ski lifestyle apparel

Board-culture apparel brand from Gothenburg (2010), now under Active Brands Group after earlier Tenson ownership. Crew-first ski/snowboard kits plus youth and swimwear lines.

Ownership
Group owned
Status
Trading
Made
Designed in Sweden; produced in Asia (press)
Offers
generous returns, a kids range, plain-language guides, an engineered women's fit
Activities
Snowboarding, Alpine skiing

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