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686

US · 1992 · Snowboarding

Snowboard and ski outerwear from Southern California

Started in 1992 as a USC class project by Michael Akira West, who still runs it. Known for SMARTY 3-in-1 pants and the Hydrastash hydration jacket, plus a long list of outside collaborations from Hello Kitty to Metallica.

Ownership
Independent
Status
Trading
Made
Not stated on the pages read
Offers
club and race presence, a kids range, a long warranty
Activities
Snowboarding, Alpine skiing

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